This Indian startup is challenging the unicorns of social media whilst helping you save time and cost on social media marketing

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According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.  Here’s a look at just some of the ways social media marketing can improve your business:

  • Increased Brand Recognition
  • Improved brand loyalty
  • Higher conversion rates

However, according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use as they face challenges in posting meaningful post on a regular basis to be visible on these mammoth social media platforms. High attrition of employees and wrong social media agency are some of the other challenges.
We looked at tools that can automate or semi-automate the social media posting and analyses them in a meaningful manner to get the most return on investment on social media spend.  While looking for companies which can manage the social media channels for marketing through automation, we came across this Indian startup that is challenging the global unicorns of social media while helping you save time and cost on social media marketing.  SmatSocial created an automation tool which can save at least 100 hours per month on social media marketing.
We also decided to see how SmatSocial measured up against other social media marketing and automation tools before finalizing it as our tool.



  • Schedules desired posts with dates and times that would be most suitable for your audiences.
  • Queue up the posts for different platforms (works with Pinterest as well).
  • The handy browser extension that operates on multiple locations at the same time.



  • Schedules posting for 35+ social networks including the Facebook, Twitter, LinkedIn, Google+, Foursquare, YouTube, Vimeo, and more.
  • Measures social ROI. The real-time analytics portion will make it possible to examine and evaluate the progress of each piece of content.
  • Brand protection on the web by social listening, and follows and monitors every conversation that may influence the reputation of your brand.
  • Content curation, suggesting hashtag, location, and keyword search streams.
  • Intended users can be with an International Mindset, SMEs, Non-profits, and Freelancers.



  • This social network management platform gives you a broad range of tools, ranging from Facebook applications, analytics, and content automation among others.
  • End-to-end conversation management where all you need to do is read, reply, delegate, or tag.
  • Calendar function for publishing content, scheduling, queuing and visualizing all your posts and tweets.
  • Discovers brand influencers and identify opportunities to move their business forward.
  • Comprehensive reporting tools that show the effectiveness of your performance as well as social media analytics with beautiful graphics.


SmatSocial is used to monitor and manage your Facebook, Twitter, Instagram, LinkedIn & YouTube activities even for multiple accounts.  Here are some of the important features.

Customer Engagement

  • To make sure you never miss a review, a query, or a feedback of your audience round the clock which can be a tweet, a comment or a message
  • Takes the responsibility of making your inbox zero. It also provides effective responses efficiently to your customers

Trending Content Creation

  • Recommends the trending keywords for your business
  • Automatically getting keywords from a website using IBM Watson
  • Curates the entire relevant content under one roof helping you find the trending creative content based on those keywords which eventually increases your connection to your target audience

Notifications & Alerts

  • 24X7 working AI based tool. Knows what to bring to your notice, what helps you grow wider among the audience, what makes you look small in front of your competitors due to their derogatory comments and assists you resolve those situations.
  • It’s trained through sentiment analysis, knows what to forbid and what to be regaled down the comments section

Auto scheduling

  • Schedules your desired posts with most suited date and time for your audiences on Twitter, Facebook, LinkedIn, on Instagram for the desktop version and in all your Facebook and LinkedIn groups
  • Auto scheduling of reposting well performed previous posts
  • Schedule posts on Instagram with a click through their partner feature InstaOnDesk

Add backlink to every link you share

  • Add backlinks to your site on every post you share from the dashboard

Hashtags recommendation

  • Recommends relevant hashtags based on the context of the post while you are sharing/scheduling your post
  • Automatically adds your own custom hashtags to every post you share or schedule

Spread viral messaging in relevant posts

  • Auto comments your viral messages to the relevant posts mentioning about your brand to increase your brand visibility

Follow custom RSS feeds

  • Users can enter their specific website or blog links to follow its RSS feeds on the dashboard, so that they can do all those calls to actions like scheduling, backlinking etc.

Follower recommendation

  • Users can follow people relevant to their domain via SmatSocial’s follower recommendation feature. The tool matches the keywords you have entered in the setup page and fetches profiles of people on Twitter and Instagram that have used that keyword in the recent past

Create custom post through inbuilt composer

  • SmatSocial composer can help you create a professional looking custom post from their tool by having more than 1 million free pictures and a professional image editing tool at your disposal. You can also choose to upload an image of your choice and publish to all your social media pages with your logo.

With such enriching features, SmatSocial stood outstanding due to feature rich tool and easy to use AI platform.  We are using the same at Z Nation Lab and we would highly recommend you to do the same.

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